The Grotty       

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Emotional Design is the process of
creating work that doesn’t just solve problems but tells stories, sparks conversations, and resonates deeply with its audience.


Things We Love:

The Simpsons
Italo Calvino
Gummo (Harmony Korine Rules)
Peter Blake
Lena Platonos
KAWS
Mike Kelley
Stefan Sagmeister
BUTT
Laurie Anderson
David Wojnarowicz
Felix Gonzales-Torres
April Greiman
Tyler, the Creator
Peter Greenaway
David Lynch
Björk
London
Coffee
Xiu Xiu
Paula Scher
Rain
Beyoncé
Franz Kafka
David Lynch

Derek Jarman
Björk
Pisces
Jonathan Glazer
Keith Haring
Kid (f*in) A
Young British Artists
Yoshitomo Nara
Thomas Pynchon
Nam June Paik
Lost in Translation
Furbies
Buddha
Matt Gondek
Javier Calleja
Olafur Eliasson
Pipilotti Rist
Morrissey
Anish Kapoor
Erwin Wurm
The X-files
Tolkien
Mary Magdalene
Madonna
Susan Kare

Design is more than function—it’s emotion, connection, and meaning (  oo  )

A video essay exploring the tension between human design and AI-generated design. The project reflects on authorship, creativity, and the evolving role of designers in an age of automated image production. Through visual examples and commentary, the video examines how human intuition and machine generation intersect in contemporary design culture.